Just like GUESS, Roxy recently photographed their Summer 2013 collection in Tahiti; and once again, we have your first look! The campaign was shot by photographer Scott Soens and features surfers/models Sally Fitzgibbons, Kelia Moniz, Bruna Schmitz, Monyca Byrne-Wickey and Justine Mauvin (Lili Fint). Below are some Instagram pictures taken by the crew during the shoot.
You should also check out this exclusive interview with Sally Fitzgibbons about the trip. As she mentions, Tahiti and Moorea “provided the perfect setting for our Roxy Summer photo shoot. It’s pretty effortless in the Tahitian tropical surroundings to bring Roxy’s latest bikinis and summer wear to life.” To see what she’s talking about, here’s a preview of the 2013 Summer campaign!
In addition to the collection, Roxy also recently launched a “Dare Yourself” campaign where they’re asking young girls, “How do you make every day an adventure? How are you daring yourself to live a unique life?” The following video promotes the campaign and also features some great footage of Tahiti and Moorea from the shoot. Enjoy!