Guess continues its tradition of creating sexy ads featuring exotic locations—and this time they chose Bora Bora! The island is featured as the beautiful backdrop to the brand’s Spring/Summer 2013 collection. The campaign was shot by photographer Yu Tsai and features images of models Gigi Hadid, Stephan Lambert, Natasha Barnard and Gonçalo Teixeira as they vacation on the breathtaking beaches of Bora Bora. Grab a copy of the latest issue of Guess Magazine to see the full collection and read exclusive interviews with the models about the destination. Here’s a look at some of the gorgeous photography!

As you can see, the tropical hues of Tahiti perfectly mirror those in the latest collection, which is full of breezy dresses, colorful blouses, and tribal motifs and prints. Lastly, here’s a video from the shoot, filmed on location at the Bora Bora Pearl Beach Resort & Spa.